Inside Noah Schnapp’s Family: Meet His Twin Sister Chloe and Her Rising Startup Journey

In a world where actors are expected to stay on screen, one of Stranger Things’ breakout stars’ twin is carving out a Hollywood‑style niche of her own—mixing creative flair with business savvy. Chloe Schnapp, the fraternal sister of Noah Schnapp, has turned jewelry, media, and philanthropy into a growing portfolio that positions her squarely among the young entrepreneurs in the entertainment industry. As her story gains momentum, fellow students and industry newbies are taking cues from her trajectory to launch their own ventures.

Background / Context

Born on Oct. 3, 2004, in New York City, Chloe and Noah shared more than a birthdate; they share family values, a sense of humor, and a drive to pursue independent paths. While Noah’s 2016 breakout on Netflix’s Stranger Things vaulted him into the spotlight, Chloe chose a quieter route at first, graduating from Scarsdale Senior High School in 2022 before enrolling at Northeastern University in Boston. There, she joined the Sigma Delta Tau sorority and the Women in Business club, honing leadership skills that would later translate into entrepreneurial success.

In earlier years, Chloe kept a footnote in the public eye as Noah’s “person in every universe.” Yet behind the affectionate Instagram posts and brother‑sister YouTube gags lies a businesswoman who launched ChloeBelle Jewelry in 2020—a handmade accessory line that married artistry with philanthropy, donating $9,000 to Solving Kids’ Cancer over its lifespan.

So why does her narrative matter now? The cultural shift toward youth‑led ventures in entertainment, coupled with increased digital entrepreneurship tools, has created a fertile landscape for talents like Chloe to thrive. As the Academy continues to emphasize diversity and multi‑disciplinary talent, her path offers a blueprint for peers looking to merge fandom and finance.

Key Developments

• Entrepreneurial Pivot: In September 2020, Chloe launched ChloeBelle Jewelry, an online store that highlighted customizable pieces made by artisans overseas. By mid‑2022, she pivoted to a full‑time business model that incorporated marketing strategies taught through her LinkedIn courses, focusing on a niche demographic of “young women who want to express identity through accessory design.”
• Higher‑Education & Skill Acquisition: While at Northeastern, Chloe enrolled in a part‑time communications degree, simultaneously building a portfolio as a marketing manager for The Ladyboss Podcast. Her role sharpened her content‑creation acumen, crucial for her later ventures.
• Brand Expansion & Social Impact: In 2025, Chloe partnered with Drunk Elephant as a communications intern, leveraging the beauty brand’s community outreach to explore product placements and influencer collaborations. Her involvement in the sponsor’s events helped her gain an understanding of cross‑industry partnership dynamics.
• Family‑Backed Visibility: Noah’s public coming out in January 2023 sparked media attention. Chloe positioned herself as a supportive figure, publishing a heartfelt post on Instagram about her brother’s journey. The emotional narrative broadened her online following, giving her a platform to promote her jewelry line.
• Future Plans: Chloe has recently announced a collaboration with a Boston‑based design studio to create limited‑edition tech‑wear accessories that double as smart gadgets—an endeavor that places her squarely in the next wave of tech‑fashion hybrids.

Impact Analysis

Chloe’s ascent provides both inspiration and tangible lessons for international students and budding entrepreneurs:

• Leveraging Family Footprint: By partnering her sister’s brand with Noah’s visibility, Chloe created a cross‑marketing engine that amplified reach without significant ad spend.
• Education as a Launchpad: Her coursework and internships illustrate how academic pursuits can align with entrepreneurial goals, giving newcomers a realistic roadmap.
• Social Commerce: The success of ChloeBelle Jewelry underscores the power of Instagram Shopping, TikTok reels, and paid micro‑influencer collaborations—tools readily available to students with modest budgets.
• Philanthropy + Profit: Aligning a boutique business with charitable contributions can build brand equity and customer loyalty, a tactic especially resonant with Gen Z consumers.

For international students navigating visa restrictions and limited work hours, Chloe’s model demonstrates viability when combined with U.S. market access—an important consideration given the current administration’s emphasis on talent attraction amid a climate of fluctuating immigration policies under President Trump.

Expert Insights / Tips

Industry analysts point out that Chloe’s journey reflects a broader shift toward “authentic entrepreneurship” where personal narrative enhances brand storytelling. Dr. Maria Gonzales, a professor of Digital Marketing at Northeastern, notes:

“Young entrepreneurs in the entertainment industry thrive when they merge a compelling personal brand with a scalable business structure. Chloe’s case exemplifies that synergy—she’s not just selling jewelry; she’s showcasing a lifestyle that resonates.”

Here are concrete steps to emulate Chloe’s ascent:

1. Define Your Niche: Conduct market research—survey students and peers to identify unmet needs in accessory design or tech‑wear.
2. Set Up an Online Store: Use platforms like Shopify or Etsy; enable Instagram Shopping; invest in high‑resolution visuals.
3. Leverage Influencer Partnerships: Approach micro‑influencers who share your target demographic; barter or collaborate for mutual exposure.
4. Build a Content Calendar: Plan posts that weave personal stories, product launches, and behind‑the‑scenes manufacturing insights.
5. Integrate Philanthropy: Identify a cause aligned with your brand; set up a donation fund or partner with charities for limited editions.
6. Seek Internships: Even a short stint in marketing for a notable brand sharpens CV credentials and widens networks.

Looking Ahead

Chloe’s next venture—tech‑wear accessorials—signals a potential pivot into wearable technology, an emerging niche with projected growth of 29% over the next five years. Her collaboration with a Boston design firm aims to develop smart bracelets that track wellness metrics while maintaining the aesthetic appeal of her signature line.

As President Trump continues to prioritize American manufacturing and innovation, policies such as the “American Innovation Fund” could provide subsidies for small‑scale tech‑fashion startups. Chloe’s company is already scouting for grants, and if successful, could become a regional leader in Boston’s design cluster.

Meanwhile, Noah, now an established actor, has hinted at a forthcoming film project that centers on a young woman turned influencer—potentially offering Chloe a platform to feature her accessories in a high‑budget production. If so, the synergy between their careers could elevate both their brands to new heights.

For international students eyeing entrepreneurship on the West Coast, Chloe’s story underlines the importance of seizing university resources, aligning personal passions with market demands, and remaining adaptable. The convergence of entertainment, technology, and activism is ripe for innovative thinking.

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